Portfolio

Highlights of work produced by Fitz Gibbon, Inc. for a variety of client companies and multinational corporations. To request a client list and references, please contact Fitz Gibbon, Inc.

Business Development & Management

New global business for major multinational included business plan, strategic alliance, manufacturing and marketing for 15 countries on 4 continents. Met or exceeded revenue goals and ROI first year. Awarded Ad Age’s "Best 100 Market Launches of 2001."

Business process re-design and department restructuring for Marketing, Product Planning and Health Sciences to increase efficiency, productivity and time-to-market.

Strategic partnerships, joint ventures and business alliance establishment and management.

Product Research & Development

Research and development of 21 SKU product line, for multiple countries with differentregulatory and registration requirements.

Product development, integrated marketing support and training for companies introducing and integrating new product categories, with and without their own internal R&D and manufacturing capabilities.

Marketing

Expanded global market presence via integrated marketing communications: ads, Internet presence, PR, sales promotion, and targeted market research.

First corporate branding initiative for multi-division corporation’s first operations in consumer market.

Brand research, positioning and execution for new division of multinational corporation.

Market segmentation strategies and tactical plans for various cultural, ethnic and international markets.

Industry, competitor and consumer research highlighting clients’ market risks, competitive challenges and strategic opportunities.

Strategy & Business Planning

Strategy research, development of planning process and facilitation of strategic planning with CEO, COO and Board of Directors.

Design and execution of market research focus groups, surveys, attitude and usage studies.

Analysis and assessment of potential acquisition candidate for capital investment firm.

Strategic & business plans for new retail chain.

Strategic and operational plans for new direct marketing businesses.

Supply chain management criteria and operations planning to increase quality, reduce expenses and develop supplier partnerships

Business Writing, Editing & Journalism

Industry and competitive analysis, market trend reports, market research reports, articles and interviews with business and non-profit leaders.