Proven Success
Fitz Gibbon, Inc. Venture Development Delivers...
- Measurable results
- Innovative, integrated new business solutions
- Creative problem resolution
- Strategic client-focused support
- Collaboration
- On target, on time, on budget
The partners of Fitz Gibbon, Inc., both individually and collectively, have demonstratable success in new enterprises, developing new products, innovative entrepreneurial strategies and new market entry, strategic market planning and execution, as well as leadership and team building. Following are just some of our accomplishments:
New Enterprises and New Products
- Orchestrated new business roll-out: logistics, sales training, on-line consumer education, advertising and public relations.
- Created 21-sku product line - from positioning and product concepts through R&D formulation, compliance testing, package design, labeling, supply chain development and branding. Launched in 19 countries with different regulatory and marketing environments. One of Ad Age’s Top 100 Product Launches of the Year.
- Collaborated with telecom and software engineers to design and develop innovative programming for wireless tech products, expanding distribution from limited expert service to mass-market retail.
- Developed and managed brand-expanding joint venture for two companies in different distribution channels – combining their strengths while giving both access to new profit centers in a highly competitive market.
- Designed strategic alliance for two multinationals with different markets, cultures, and distribution, bringing both profitable new business in growth categories.
- Designed new product development process for an organization struggling with efficiency and effectiveness issues.
- Designed global branding strategy improving brand recognition and saving $150,000 via integrated marketing communications for company operating differently in many international markets.
Entrepreneurial Strategy & New Market Entry
- Created entrée into lucrative new market segment for management team used to looking only at customers like themselves.
- Expanded R&D and manufacturing capabilities for commodity producer to enter high-margin niche market.
- Developed first million-dollars-in-first-year product roll-out for $250 million B2B.
- Developed first cohesive, coordinated global expansion plan for international corporation operating independently in fifteen countries.
- Wrote comprehensive marketing plan to help the newly formed, state-run Technology Authority double their revenue within 12 months.
- Conducted in-depth research analysis to help highly-innovative Intranet provider (Bank of America spin-off) determine the appropriate way to go to market, which level to target, and how to best position the product.
- Enabled medical device company to achieve their venture capital funding goals by researching and creating comprehensive and compelling corporate profile.
- Researched and wrote White Papers for top management of Fortune 200 multinational corporations.
Strategic Market Planning & Execution
- Refocused corporate marketing department from merchandising orientation to analytical customer-based focus. Sales increases grew 2-to-3 times industry average each year.
- Developed and implemented new marketing strategies for a company over-reliant on expensive sales incentives.
- Provided diagnostic assessments and marketing plans allowing companies to receive funding through the government’s TAAC program, which aids businesses in industries that have been harmed by imports.
- Developed and delivered comprehensive custom training in new product development and marketing for senior management science, marketing and supply chain executives at growing company that had never before produced its own products.
- Developed a new sourcing strategy for a small manufacturer resulting in $36,000 savings the first year.
- Forged and strengthened successful strategic alliances with major corporate partners, achieving over 10% growth in product sales.
- Devised turnaround plan for Fortune 100 company’s French affiliate, saving the company from being sold and leading to profitability for the first time in a decade.
Leadership & Team Building
- Changed the way a Fortune 100 company’s top executives were trained to approach the C-Suite.
- Developed and presented Workshops, e.g. "When Less Is More: Making Compelling Presentations to Executives and Boards of Directors."
- Facilitated corporate retreats for small manufacturing companies, engineering and service firms.
- Coached corporate exectutives and attorneys in large firms on effective public speaking skills. Curriculum includes: planning, writing material, vocal projection, confidence, visual aids, and body language.
- Facilitated Board retreat for not-for-profit having difficulty managing conversations. Ensured even reluctant members contributed ideas.
- Coached managers and staff identified as "difficult," improving communications among employees and with customers.